What is Branding?
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service(s) as distinct from those of other sellers.
Your brand should be unique and easily identifiable by your audience.
Connect on an emotional level
You need to engage your audience and allow them to feel a connection to your brand.
Match the branding to the company
This is very important and your branding should be relevant to your company.
Make sure it can’t be confused with other businesses
This comes back to being unique and not just copying something a competitor has done.
Ensure it works on multiple platforms
Depending on your type of business your branding may need to work online, shop design, staff uniform, printed media such as advertising, business cards and signage for vehicles.
Less is more
Sometimes the simplest ideas are the most effective, don’t be afraid to have white space.
Choose your colours carefully
This ties in with everything else listed above and can be the difference between failure and success.
If you have any queries please use the form below and we can discuss any questions that you may have.